Social Media
Digital Media Manager & Social Media Producer
Ocean State Media | PBS & NPR
As Social Media & Digital Media Manager for Rhode Island’s PBS and NPR affiliate, I lead creative, data-driven campaigns that grow and engage audiences across platforms.
I manage both organic and paid strategies across TikTok, YouTube, Instagram, Reddit, and Meta—collaborating with creators and internal teams to produce high-impact, trend-driven content aligned with brand and broadcast goals. By identifying emerging trends and translating them into timely, platform-native storytelling, I create content that resonates and performs.
Through analytics, audience targeting, and continuous optimization, I’ve helped elevate the station’s digital presence and expand its reach to new audiences.
Paid Ads & Campaigns
Directed multi-platform organic and paid campaigns, aligning content with trends and community engagement goals.
Graphic Design
I created social media graphics from creative carousels to scroll-stopping layouts. My graphics work also includes newsletter/ magazine ads, logos, and YouTube thumbnails.
Analytics
Managed content calendars and reported on key performance metrics. Created data presentations and ran consultations to show the insights of our posts to help improve future campaigns and content.
See my work for Rhode Island’s PBS & NPR Station here
All the content on these pages were produced, created, and/or edited by me!
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Trending Content I Created for Viewers Like You PBS
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Featured on CyberChase
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Spotify Wrapped Edit I created for OSM
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My Public Media twist on the Love Island meme
Social Media Manager
Wit & Whim
As strong supporter of small businesses, I saw an opportunity to help elevate this brand by strengthening their online presence. I managed their social media platforms with a focus on boosting visibility, engagement, and customer reach.
I developed a cohesive content strategy that included branded photoshoots, creative reels, and consistent storytelling to showcase the distinct personality of their products.
Noticing the growing impact of short-form video, I launched and curated their TikTok account, using trending formats to drive traffic to both their storefront and online shop. These efforts helped the brand present a polished, consistent identity while building deeper connections with their target audience.