Social Media
Social Media Producer
Rhode Island PBS & The Public’s Radio
As the Social Media & Digital Manager for Rhode Island PBS and The Public’s Radio, I combine creative production with data-driven insights to grow highly engaged audiences.
I’ve led organic and paid campaigns across TikTok, YouTube, Instagram, Reddit, and Meta, collaborating with creators and internal teams to launch high-impact content aligned with broadcast and brand goals.
Through strategic analytics, precise audience targeting, and platform-native creative, I’ve helped elevate this local PBS and NPR affiliate to new digital heights.
Paid Ads & Campaigns
Directed multi-platform organic and paid campaigns, aligning content with trends and community engagement goals.
Graphic Design
I created social media graphics from creative carousels to scroll stopping layouts. My graphics work also includes newsletter/ magazine ads & logos.
Analytics
Managed content calendars and reported on key performance metrics. Created data presentations and ran consultations to show the insights of our posts to help improve future campaigns and content.
See my work for Rhode Island’s PBS & NPR Station here
All the content on these pages were produced, created, and/or edited by me!
My Impact
Social Media Manager
Wit & Whim
As strong supporter of small businesses, I saw an opportunity to help elevate this brand by strengthening their online presence. I managed their social media platforms with a focus on boosting visibility, engagement, and customer reach.
I developed a cohesive content strategy that included branded photoshoots, creative reels, and consistent storytelling to showcase the distinct personality of their products.
Noticing the growing impact of short-form video, I launched and curated their TikTok account, using trending formats to drive traffic to both their storefront and online shop. These efforts helped the brand present a polished, consistent identity while building deeper connections with their target audience.